Whitelisting proves to your subscriber’s ISP that your email is safe, ensuring that subscriber’s will receive your content. All the instructions are available in this handy guide. You can send these instructions in your welcome email so your subscribers will get your emails from the very start and see all your beautiful images.Įach email client has a different process to whitelisting your emails, so we did the groundwork for you to make it easy. The second way you can combat blocked images is to ask your subscribers to whitelist your emails or add you to their safe senders. Generally, changing the line-height will change the vertical alignment of the styled alt text. Setting the line height in the style for the image to be equal to the height of the image will make sure the alt text is vertically aligned in the middle. Litmus created this helpful chart to show which email clients block images, render alt text, and render styled alt text. While most email clients have a setting to turn images on or off, some offer conditional settings which are contingent upon known senders or other factors. However, just a year later, Litmus released stats that revealed that 43% of Gmail users read their emails without having images on.Įvery client has its own default settings regarding displaying/blocking images. This was a game changer for Gmail users and marketers, as now, when emails arrive in Gmail inboxes, the image is displayed by default. Although, if they preferred, they could adjust a setting to ask before displaying external images. Essentially, this meant that Gmail users would never have to click the “display images below” link again. It was a widely used tactic among spammers to send image-only emails, and email clients used image blocking as the first line of defense in order to protect their users.īack in 2013, Gmail took a new stance and announced that “images would display across desktop, iOS, and Android.” Instead of serving images directly from their original external host servers, Gmail would serve images through Google’s own secure proxy servers. At one time, email clients widely blocked images in emails to protect you from nefarious email senders who might try to use images to compromise the security of your computer or mobile device.
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